Bridgestone Americas

Product Marketing Manager-Firestone Building Products

Employee Type
Regular Full-Time
Degree Preferred
4 Year Degree
Requisition ID
2017-108640
Posted Date
4/17/2017
US-TN-Nashville
37214
Functional Area
Marketing
Category
Marketing

Company Overview

At Firestone Building Products, you can count on us for complete building performance solutions – from roots to rooftops. By taking the entire building envelope into consideration, we provide focused solutions for roofing systems, wall systems, and specialy products based on the sepcific results our customers need to achieve. Constantly looking at the big picture, we not only deliver exceptionally performing building materials, but also the outstanding services, support, warranty and expertise – all backed by a brand you can trust.

 

Backed by the strength of a diversified multibillion-dollar corporation, we offer excellent career opportunities, competitive compensation and comprehensive benefit packages. 

Position Summary

The Product Marketing Manager will be responsible for the product management of a portfolio of products including product planning and strategic development for both current and new products.

 

The Product Marketing Manager will become the subject matter expert for the products in their portfolio, will provide training to both internal and external customers and will author papers and make presentations to the architectural/design community.

Responsibilities

  • Management of the product portfolio life cycle through. Prepare a Product category plan including new product proposals for 5 to 10 year planning horizon. Establish detailed plans for approved projects.
  • Identifying new applications and product development opportunities
  • Determining the price position of a product portfolio
  • Developing the business case and presenting justification for new products. Drive new product initiative and ensure smooth progress through a stage and gate process in a cross-functional collaboration with Sales, Operations, Finance and Marketing
  • Support new product launch activities including development of marketing/promotional materials, product demonstrations, selling stories, etc.
  • Forecast the business for his/her product category
  • Master market - including market segment trend analysis - and sales numbers in order to be able to support sales to outperform sales target.
  • Monitor product reputation and sales trends, highlight issues if they should arise.
  • Develops and tracks the detailed plans for each product project. Key inputs include business goals like major brand market share, ROA targets, SKU thresholds, market research insights etc

Qualifications

Required

  • BS degree in Engineering/Business or related field, MBA Preferred and;
  • 10 years progressive experience in Engineering/Technology/Marketing/Sales functions.

Desired

  • 15 years experience in a combination of the following areas: : Project Management, Product Management, Product Development, Marketing & Sales, Engineering, Manufacturing, Finance for a Building Material major supplier
  • Construction industry trends and dynamic understanding preferably in the roofing segment

 

*GLASSDOOR

*LI-PRIORITY

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