Bridgestone Americas

Brand Manager, Marketing Communications- Firestone Building Products

Employee Type
Regular Full-Time
Degree Preferred
4 Year Degree
Requisition ID
2017-116828
Posted Date
9/11/2017
US-TN-Nashville
37214
Functional Area
Marketing
Category
Marketing

Company Overview

Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company.
Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries.

The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world’s largest chain of automotive tire and service centers.

Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

Position Summary

Manage corporate marketing programs to include market analysis, market strategy, trade shows and sales meeting events.  Oversee literature and sample development, fulfillment and distribution. Manage product brand communication efforts. Provide media and vendor management and product promotion activities as required.

Responsibilities

Brand Management

 

  • Lead  the development of Creative Briefs and strategic product communication initiatives
  • Comply with brand standards and trademark application across Firestone, GenFlex, and GenTite product families
  • Oversee consistent use of brand messaging throughout communication campaigns
  • Process leads from trade advertising and trade shows including database maintenance

 

Media Management

 

  • Manage literature and sample fulfillment program including inventory control
  • Manage process for literature reprint and revisions as required
  • Manage communications to internal and external audiences i.e. Contractors, Sales Representatives
  • Facilitate design, proofing and printing for existing and new collateral development
  • Maintain accuracy of FSBP website content
  • Act as Marketing liaison to PR firm relating to all aspects of Advertising and Public Relations

 

Market Analysis

 

  • Identify product strengths, weaknesses and limitations and recommend FSBP strategies to position competitively within the commercial construction industry
  • Design, develop and implement market research in conjunction with Marketing Analytics team
  • Recommend and implement corrective communication actions as required

Vendor Management

  • Participate in the selection and management of vendors to ensure delivery of high quality sales support materials, events, meetings and messages that add value to the brand(s)
  • Participate in the establishment of budgets, negotiating contracts, vendor management and event marketing plans
  • Responsible for P-card reconciliation, P.O. entry and processing of invoices for payment

Qualifications

  • Requires a Bachelor’s degree and 6 years of experience in Marketing, Communications or Business.
  • An in-depth understanding of advertising, public relations and promotional strategies using traditional and electronic media is required.
  • well-developed written and oral communication skills. 
  • Individual should be well organized and possess strong editing skills
  • Must be able able to work in a fast-paced environment on multiple projects at the same time.
  • Building materials and commercial construction experience within a business to business industry is desirable.

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