Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company.
Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries.
The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world’s largest chain of automotive tire and service centers.
Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.
The Communications Manager will drive the development of strategy and tools for engaging a broad range of stakeholders about the company’s Building Products business. This position is responsible for the execution of planning and messaging for business priorities/programs and internal outreach events, as well as public and media relations support of business related developments. This position will play a critical role in helping to establish broad awareness of the businesses with all teammates and across the various businesses in the Americas and internationally as needed. Similarly, this role will play an important conduit for helping to communicate Bridgestone corporate enterprise-wide happenings within the businesses.
As a direct member of the BSA communications function, this role has access to best practices being advanced in the company and will have the responsibility of leveraging these elements into the FSBP business, and vice versa, offering feedback from the business into the communications strategy for the company.
Overall, the results of the Communications Manager and the broader communications effort should drive programming that is:
1. Fit to support brand building and marketing/sales efforts of the full portfolio of Building Products;
2. Tailored to persuade and engage teammates across the Americas and other international locations;
3. Integrated with enterprise messaging to drive alignment around key business priorities;
4. Drive functional and business change agendas, such as business integrations, and
5. Support one America’s voice and the Bridgestone’s transformation and globalization agendas.
Communications Strategy: As member of FSBP leadership team, serve as a strategic communications advisor; develop an integrated strategy approach with existing resources and align for efficiency and effectiveness; develop and implement communications strategies that serve to support organizational agenda – both external and internal strategies. Serve as liaison with business teams and communication to ensure synchronized messaging flows two ways. Develop and monitor KPIs to gauge the success of communications programming and related efforts.
• Special Projects Communications: Act as a key member on the development of special projects such as M&A initiatives, personal changes, investments/closures, etc.
• Teammate Communications: Establish an integrated internal communications discipline/protocol that incorporates HR/benefits communications with strategic business information as well for total engagement of teammates.
• Media Strategy: Develop a comprehensive trade and business media relations strategy for appropriate marketing efforts, business priorities, plants/communities, and in support of CSR positioning.
• CSR Programming: Support BSA’s CSR goals and programming in coordination with BSA’s Sustainability Communications, within the Our Way to Serve platform, while serving as a liaison for the FSBP local CSR implementations, volunteerism, corporate giving, and partnerships. In addition, this position will be responsible, in coordination with BSA Sustainability Communications, for developing FSBP Sustainability Report, with the support of an outside agency.
• Crisis Preparedness: Coordinate efforts with the Crisis Management team to ensure integrated approaches and quick turnaround strategy (from negative to positive) in case of protests or crisis for example.
• Vendor and Budget Management: Oversee estimates, invoices and overall budget accountability; manage communications agencies support on PR, digital communications, CSR, and related activities, ensuring efficient delivery and strategic alignment with Americas-related efforts and corporate objectives.
• Digital & Social Media: Work closely with business marketing and corporate Digital & Social Media teams to enhance, as possible, corporate positioning in social media channels and ensure messaging alignment.