Bridgestone Americas, Inc.

  • Brand Manager, Marketing Communications

    Employee Type
    Regular Full-Time
    Degree Preferred
    4 Year Degree
    Requisition ID
    2018-133688
    Posted Date
    5/8/2018
    Location
    US-TN-Nashville
    Zip Code
    37201
    Functional Area
    Marketing
    Category
    Marketing
  • Company Overview

    Nashville, Tenn.-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company.
    Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries.

    The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The Bridgestone Americas family of companies also operates the world’s largest chain of automotive tire and service centers.

    Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

    Position Summary

    The Marketing Brand Manager is responsible for leading and managing the marketing communications primarily for Gaco-related marketing campaigns and agency relationships, traditional and non-traditional activation plans, public relations, brand messaging, as well as collaborating with event teams to integrate all brand/product-related messaging through strategic communication channels. Additionally, this role will develop cross-functional Marketing communication processes and procedures to drive best-in-class execution that support maintaining and refining the brand strategies for the broader FSBP portfolio

     

    Responsibilities

     

    • Lead brand strategy for Gaco to include analyzing market trends, customer insights, business challenges, etc. and adjust marketing plans accordingly. 
    • Understand key financial drivers for the brand (internally for the business and externally for various customer segments). 
    • Collaborate with FSBP business team, product managers, sales, digital and PR teams in the development and integration of marketing plans 
    • Develop and lead implementation and measurement of integrated marketing programs from strategy to tactical execution that fully leverage all customer touch points driving awareness, engagement and loyalty 
    • Collaborate on strategy and vision for optimizing communications and marketing implementation processes across all marketing channels, products and touch points 
    • Lead the development of Creative Briefs and strategic product communication and launch initiatives​ 
    • Comply with brand standards and trademark application for Gaco product families 
    • Oversee consistent use of brand messaging throughout communication campaigns 
    • Process leads from trade advertising and trade shows including database maintenance 
    • Support other family brands as needed. 
    • Manage literature and sample fulfillment program including inventory control, reprinting and revisions.
    • Manage communications to internal and external audiences i.e. Contractors, Sales Representatives 
    • Facilitate design, proofing and printing for existing and new collateral development 
    • Maintain accuracy of Gaco website content 
    • Act as Marketing liaison to PR firm relating to all aspects of brand advertising and public relations
    • Identify brand and product strengths, weaknesses and limitations and recommend FSBP strategies to position competitively within the commercial construction industry
    • Design, develop and implement market research in conjunction with Marketing Analytics team 
    • Recommend and implement corrective communication actions as required
    • Participate in the selection and management of vendors to ensure delivery of high quality sales support materials, events, meetings and messages that add value to the brand(s) 
    • Responsible for the communication and day-to-day management of vendor/agency working on the Gaco brand. 
    • Participate in the establishment of budgets, vendor management and event marketing plans

     

     



    Qualifications

    • Superior interpersonal, teamwork, and collaboration skill. 
    • Bachelor's Degree in Communications, Marketing, business or related degree​
    • 7+ years experience in marketing, with an emphasis in the marketing communications/brand management field. Strong working knowledge of digital marketing/social media Minimum of 2 years agency or agency management experience
    • Proficiency in Microsoft Office suite (PowerPoint, Word, Excel, Outlook) 
    • Superior verbal and written language skills
    • Self-starter with ability to work highly independently and act as subject matter expert for broader business 
    • Comfort in dealing with ambiguity and a variety of initiatives and processes 
    • Ability to apply problem solving and process improvement techniques and coordinate multiple projects simultaneously
    • Demonstrated project management skills.

    *Indeed*

    *LI-Priority*

     

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